EU law targets Big Tech over hate speech, disinformation

But they’re unlikely to do so voluntarily, said Zach Meyers, senior research fellow at the Centre for European Reform think-tank. There is just too much money on the line if a company like Meta, which owns Facebook and Instagram, is restricted in how it can target advertising at specific groups of users.

“The big tech firms will heavily resist other countries adopting similar rules, and I cannot imagine the firms voluntarily applying these rules outside the EU,” Meyers said.